# identity.md

## Organization Overview
- **Company Name:** Honl Photo
- **Mission:** To provide innovative portable lighting technology and educational resources, building on a legacy of photojournalism and invention, with a focus on speedlight flash modifiers.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - **David Honl:** American photojournalist and inventor, known for his work in conflict zones and his contributions to portable lighting technology through the Honl Photo line of light modifiers and teaching. (Source: https://honlphoto.com/pages/about)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to innovation, practical solutions in portable lighting, and sharing expertise through education.

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in designing, manufacturing, and selling speedlight flash modifiers and related portable lighting accessories. Also involved in teaching and sharing expertise.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.